![]() ![]() This value is intended to give you an idea of which page in your site contributed more to your site's revenue.” Understanding Page Value Page Value is defined as “the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both). For that, I recommend looking at page value. So, in Google Analytics 4, you can find bounce rate and engagement rate to get similar information about user behavior on your site.īut if you want actionable data (and who doesn’t), I don’t think either of these really make the cut.īut if you want actionable data (and who doesn’t), I don’t think either of these really make the cut. Freddy Hunt, Director of SEO & Content Marketing I think engagement rate accomplishes what many marketers tried to do with a combination of bounce rate and average session duration. As is the case with bounce rate, you sometimes only need to look at things from another perspective: That may sound confusing, but GA4 requires that you familiarize yourself with new best practices. The reason for this is that certain sessions that would’ve previously been considered a bounce could now be considered an engaged session (such as if someone lingers on your page for over 10 seconds before clicking away). In GA4, the sum of bounce rate + engagement rates is always 100%.īut your Engagement Rate will always be a bit higher than the inverse of your bounce rate before GA4 replaced Universal Analytics. When calculating your Engagement Rate, GA4 looks at the frequency of these sessions. In GA4, Google has replaced the concept of “bounce” with “engaged sessions.” To be considered “engaged,” a session must either result in a conversion, last over 10 seconds, or have multiple screen or page views. Understanding Engagement Rate in Google Analytics 4 This handy document will help you define the metrics that really matter to your business. With little effort, you can dig deeper and calculate the so-called page value.īefore we dive deeper into these two options, I want to briefly mention our free marketing KPI dashboard checklist.Google didn’t remove the idea from GA4, but they flipped it on its head and introduced engagement rate.In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.” Besides bounce rate, you've got a lot of different options when it comes to analyzing your success.Īgain, if you’re reading this post, you're probably interested in bounce rate, which is defined by Google as “a single-page session on your site. Let’s talk about two different ways to determine how well your site is doing. Since the birth of bounce rate, there have been discussions about its actual value. The official GA support pages will rather drag you into a rabbit hole than trigger a bounce.Īnd that’s an excellent illustration of a deeper problem with this metric. Google defines bounce rate as “a single-page session on your site. It’s more meaningful, but still giving limited insights.Īlthough these two metrics help you understand user behavior, they don’t tell you anything about how much your web pages are worth.Ĭonclusion: Bounce and engagement rate don’t tell everything What is bounce rate again? ![]()
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